Usually when we think of SEO, we automatically think of keywords, Google rankings, or blog posts. But one thing gets overlooked : images. The way you name them and describe them (with “alt text”) can actually your ranking online.
If you’re uploading portfolio projects, product shots, or blog images into your WordPress website or your Shopify boutique, these little tweaks will help you do it the right way.
Here is why you need to pay attention to your images.
In a nutshell
Naming your images and writing clear alt text is a quick win for SEO. Use short, descriptive filenames with dashes (e.g., restaurant-website-design.jpg), and write simple one-sentence alt text that describes the image naturally (e.g., “Responsive website design for an Italian restaurant”). This helps Google understand your content, improves accessibility, and makes your site easier to find.
Why images matter for Search Engine Optimization
Google looks at them → Your image show up in Google search and can bring people straight to your site.
Visitors rely on them → For people using screen readers, a clear alt text is the only way of knowing what is on that image.
They tell your story → Image names and alt text give Google (and your audience) more context about your work.
How to name your images
Don’t use the default camera name (IMG_1234.jpg), rename your file before you upload it.
restaurant-website-design.jpg
IMG_1234.jpg
Tips:
- Use plain words that describe the image.
- Put dashes (-) between words, not spaces or underscores.
- Keep it short and clear (3–6 words is enough).
- If you want, add your brand name to key images (like case study covers).
How to write efficient Alt text
Alt text is the little description you add when uploading an image. Search engines read it, and screen readers use it to describe the image to people with visual impairments.
Responsive website design for an Italian restaurant
Image of web design, website design, restaurant, agency
Tips
- Describe the image as if you were explaining it to a friend.
- Slip in keywords naturally, but don’t overdo it.
- Skip “image of” — Google already knows it’s an image.
- Keep it short (one simple sentence is perfect).
A simple formula for your images
Name your file like this
what-it-is + who/industry + extra detail
Example: ecommerce-website-fashion-brand.jpg
Write your alt text like that
short description of the project + client type or goal
Example: Ecommerce website redesign for a fashion boutique
Quick reads to improve your online presence
Naming your Images and Writing Alternative Text : Two Easy Ways to Boost Your SEO
Strong Logo Design: Essential Elements You Need
