Challenge
The existing feaster website lacked clarity in presenting its offerings and target audience. Content was scattered, making it difficult for users to understand the platform’s purpose and navigate effectively. The project required a complete restructuring to make the offer clear, define the target audience, and present content in an intuitive, engaging way focusing on getting local artists to sign up and join the community feaster is building.
Approach
The redesign aimed to clearly communicate feaster’s purpose and audience—local talents and event planners—by organizing content and navigation around their specific needs. It encourages artists to create paid accounts, providing them with tools to showcase their work, connect with potential clients, and monetize their skills. At the same time, event planners can quickly find and contact relevant artists, making the platform an efficient bridge between talent and opportunities.
Solution
The final result is a well-structured, transactional website with prominent calls to action that guide artists to create accounts. A custom-built system allows event planners to search for artists by discipline and location and easily contact them to inquire about their services.
Let's talk about a new project
Key achievements following the extensive redesign
Clarity and Structure
The site was redesigned so artists can showcase work and event planners can quickly find talent, making the platform’s value clear and intuitive.
Modernized Experience
The site structure and content were organized around the needs and interests of the target audience, creating a more intuitive and engaging experience.
Higher Conversion
The new platform makes it easy for artists to create a paid account and make themselves available for hire.
Alexandre Kénol
Success stories backed by real client work
PurEpoxy
AutoSaveUp
MaisonHouse
Business Listing Optimizer
Pâtisserie Lasalle
