Challenge
While Canlak manages several brands, its presence in the coatings industry appeared fragmented due to the lack of a unified identity. With each brand operating its own website, the portfolio felt like separate entities rather than parts of a larger whole. Canlak needed a cohesive strategy to unify its brands, highlight its diverse product lines, strengthen its positioning, and make technical resources more accessible to customers.
Approach
A full inventory of Canlak’s multiple websites was conducted to analyze existing content, structure, and sections. Based on these insights, comprehensive wireframes were designed to consolidate all brands and content into a single, cohesive website.
Solution
A product offering restructured by technology and application, refined brand messaging around innovation and trust, and refreshed the digital presentation with visuals that highlight Canlak’s heritage and technical expertise. Resources such as product guides and support materials were made easier to access, helping customers quickly identify the right solutions.
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Key achievements following the extensive redesign
Clarity
Product lines and brands are now presented in a unified, easy-to-navigate structure.
Stronger Identity
Refined messaging and visuals reinforce Canlak’s heritage and innovation.
Better Access
Technical resources and support tools are more accessible, enhancing customer decision-making.