Case Studie
April, 2024

Canlak Coatings

Canlak Coatings is a historic leader in the wood coatings industry, producing high-performance finishes, sealers, stains, varnishes, and specialty coatings for residential, commercial, sport, and industrial applications. Founded in 1899, Canlak has built a strong reputation around innovation, technical excellence, and delivering durable wood coating systems.
↓ Work carried out on this project
Redesign
Content strategy
Art direction
WordPress
Ai generated images

Challenge

While Canlak manages several brands, its presence in the coatings industry appeared fragmented due to the lack of a unified identity. With each brand operating its own website, the portfolio felt like separate entities rather than parts of a larger whole. Canlak needed a cohesive strategy to unify its brands, highlight its diverse product lines, strengthen its positioning, and make technical resources more accessible to customers.

Approach

A full inventory of Canlak’s multiple websites was conducted to analyze existing content, structure, and sections. Based on these insights,  comprehensive wireframes were designed to consolidate all brands and content into a single, cohesive website.

canlak coating wireframe
canlak coating product section
canlak homepage on mobile

Solution

A product offering restructured by technology and application, refined brand messaging around innovation and trust, and refreshed the digital presentation with visuals that highlight Canlak’s heritage and technical expertise. Resources such as product guides and support materials were made easier to access, helping customers quickly identify the right solutions.

canlak coating desktop header for homepage

AI generated assets

rustic kitchen Ai generated image
contractor and client shake handsAi generated image
modern kitchen Ai generated image
arm chair Ai generated image
rustic fireplace Ai generated image
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Key achievements following the extensive redesign
Clarity

Product lines and brands are now presented in a unified, easy-to-navigate structure.

Stronger Identity

Refined messaging and visuals reinforce Canlak’s heritage and innovation.

Better Access

Technical resources and support tools are more accessible, enhancing customer decision-making.

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